---
title: "Better Brand Health - Measures and Metrics for a How Brands Grow World - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2023 - Engelsk - Booktok.dk"
ean: "9780190340902"
brand: "Oxford University Press Australia"
category: "Medier > Bøger"
price_min: 224
price_max: 308
currency: DKK
vendor_count: 3
in_stock: true
url: https://pricetracker.dk/p/9780190340902/better-brand-health-measures-and-metrics-for-a-how-brands-grow-world
last_checked: 2026-10-19
---

# Better Brand Health - Measures and Metrics for a How Brands Grow World - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2023 - Engelsk - Booktok.dk

EAN 9780190340902 · Mærke: Oxford University Press Australia · Kategori: Medier > Bøger

Sammenlign priser på Better Brand Health - Measures and Metrics for a How Brands Grow World - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2023 - Engelsk - Booktok.dk fra 3 forhandlere. Billigste pris nu: 224 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780190340902/better-brand-health-measures-and-metrics-for-a-how-brands-grow-world

## Priser
- **Billigste pris nu:** 224 kr hos Saxo DK
- **Prisspænd:** 224 kr – 308 kr på tværs af 3 forhandlere

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 224 kr | — |
| Booktok | 249 kr | 1-3 dage |
| Plusbog | 308 kr | 6 - 8 hverdage |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.

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Priserne er sidst kontrolleret 2026-10-19.