---
title: "Building Distinctive Brand Assets - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2018 - Engelsk - Booktok.dk"
ean: "9780190311506"
brand: "Oxford University Press Australia"
category: "Medier > Bøger > Trykte bøger"
price_min: 254
price_max: 305
currency: DKK
vendor_count: 2
in_stock: true
url: https://pricetracker.dk/p/9780190311506/building-distinctive-brand-assets
last_checked: 2026-10-15
---

# Building Distinctive Brand Assets - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2018 - Engelsk - Booktok.dk

EAN 9780190311506 · Mærke: Oxford University Press Australia · Kategori: Medier > Bøger > Trykte bøger

Sammenlign priser på Building Distinctive Brand Assets - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2018 - Engelsk - Booktok.dk fra 2 forhandlere. Billigste pris nu: 254 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780190311506/building-distinctive-brand-assets

## Priser
- **Billigste pris nu:** 254 kr hos Saxo DK
- **Prisspænd:** 254 kr – 305 kr på tværs af 2 forhandlere

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 254 kr | — |
| Booktok | 305 kr | 1-3 dage |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/9780190311506/building-distinctive-brand-assets
Priserne er sidst kontrolleret 2026-10-15.