---
title: "Marketing Metrics - Neil Bendle - Paperback Bog - Pearson Education (US) - 2021 - Engelsk - Booktok.dk"
ean: "9780136717133"
brand: "Pearson Education (US)"
category: "Medier > Bøger"
price_min: 339
price_max: 339
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9780136717133/marketing-metrics-neil-bendle-paperback-bog-pearson-education-us-2021
last_checked: 2026-10-20
---

# Marketing Metrics - Neil Bendle - Paperback Bog - Pearson Education (US) - 2021 - Engelsk - Booktok.dk

EAN 9780136717133 · Mærke: Pearson Education (US) · Kategori: Medier > Bøger

Sammenlign priser på Marketing Metrics - Neil Bendle - Paperback Bog - Pearson Education (US) - 2021 - Engelsk - Booktok.dk fra 1 forhandler. Billigste pris nu: 339 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780136717133/marketing-metrics-neil-bendle-paperback-bog-pearson-education-us-2021

## Priser
- **Billigste pris nu:** 339 kr hos Saxo DK
- **Prisspænd:** 339 kr – 339 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 339 kr | 1-4 hverdage |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.

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Priserne er sidst kontrolleret 2026-10-20.