---
title: "Fascinate, Revised and Updated - How to Make Your Brand Impossible to Resist - Sally Hogshead - Hardback Bog - HarperCollins Publishers Inc - 2016 - Engelsk - Booktok.dk"
ean: "9780062206480"
brand: "HarperCollins Publishers Inc"
category: "Medier > Bøger"
price_min: 195
price_max: 229
currency: DKK
vendor_count: 2
in_stock: true
url: https://pricetracker.dk/p/9780062206480/fascinate-revised-and-updated-how-to-make-your-brand-impossible-to
last_checked: 2026-10-15
---

# Fascinate, Revised and Updated - How to Make Your Brand Impossible to Resist - Sally Hogshead - Hardback Bog - HarperCollins Publishers Inc - 2016 - Engelsk - Booktok.dk

EAN 9780062206480 · Mærke: HarperCollins Publishers Inc · Kategori: Medier > Bøger

Sammenlign priser på Fascinate, Revised and Updated - How to Make Your Brand Impossible to Resist - Sally Hogshead - Hardback Bog - HarperCollins Publishers Inc - 2016 - Engelsk - Booktok.dk fra 2 forhandlere. Billigste pris nu: 195 kr hos Booktok. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780062206480/fascinate-revised-and-updated-how-to-make-your-brand-impossible-to

## Priser
- **Billigste pris nu:** 195 kr hos Booktok
- **Prisspænd:** 195 kr – 229 kr på tværs af 2 forhandlere
- **Prisen er på sit laveste registrerede niveau.**

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Booktok | 195 kr | 1-3 dage |
| Saxo DK | 229 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word "fascinate" comes from the Latin word fascinare, meaning "to bewitch or hold captive so others are powerless to resist." Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: *Increase prices with ideas from poker to Play-Doh*Build revenue by learning about the $14 million license plate*Get better leads through hypnosis by Sigmund Freud and Steve Jobs*Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities-including Twitter, IBM, Porsche, and New York University-use the Fascinate system to captivate their customers. Why? The answers are in this book.

---

Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/9780062206480/fascinate-revised-and-updated-how-to-make-your-brand-impossible-to
Priserne er sidst kontrolleret 2026-10-15.